| Trim | WS | Retail | PV |
| Add: | WS | Ret |
| 3.0L V-6TD/277hp | 2300 | 2300 |
| Navigation (std 4xe,HA,392,80th) | 450 | 450 |
| Alpine audio (std 4xe,HA,392,80th) | 150 | 150 |
| D-A-T Safety (std High Alt, 392) | 325 | 325 |
| D-A-T Advanced Safety Pkg (std 392) | 725 | 725 |
| Leather seats (std SA,HA,392) | 400 | 400 |
| Hardtop (std Altitude,392) | 950 | 950 |
| Soft top-power | 1400 | 1400 |
| Sport S pkg | 1600 | 1600 |
| Willys pkg K | 1200 | 1200 |
| Willys pkg W | 3125 | 3125 |
| Wheel Upgrade-17in alloy | 575 | 575 |
| Deduct: | WS | Ret |
| 2.0L-I4T/270hp | 375 | 375 |
| No Air Conditioning | 550 | 550 |
Always add or deduct for equipment unless listed above.
| Truck Equipment Adjustments | WS & Retail Adjustment |
| Manual door locks | -250 |
| Manual driver seat (psgr Vans,Pkps) | -225 |
| Manual windows | -275 |
| No cruise control | -275 |
| Bed Cover (Pkp) | 400 |
| Running Boards (fixed) | 350 | Bed Liner (Pkp) | 450 |
| HD towing equipment | 550 |
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Wholesale Retail |